Social Media Analyst

Social Media Analyst responsibilities include:

Analyzing user engagement (e.g. click-through and bounce rates)

Reporting on web traffic for all social media

Building and supporting SEO strategies by implementing keyword priorities into content marketing projects

social media analyst job description

Job brief

We are looking for a Social Media Analyst to monitor our social media initiatives and implement successful marketing practices.
For this role, you should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization (SEO) for online content. If you’re a tech-savvy professional with interest in the latest trends in digital technologies, we would like to meet you.
Ultimately, you should strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns.
Responsibilities

Majorly experience to know how to build and grow digital presence of a account on Instagram , Facebook, Twitter , Linked IN etc

Analyze user engagement (e.g. click-through and bounce rates)

Report on web traffic from all social media

Build and support SEO strategies, including optimizing keywords in content marketing projects

Identify habits of our online customers and suggest ways to reach a broader audience

Maintain a cohesive strategy across all platforms to increase our brand awareness

Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns

Ensure timely responses to customers and followers’ queries and comments

Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

Research how emerging social networks and features can benefit our company

Update our social media company policy, when necessary

Requirements

Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role

Hands-on experience with social media platforms and digital marketing campaigns

In-depth understanding of SEO, keyword research and Google Analytics

Experience with social media management tools, like Buffer and Hootsuite

Familiarity with online content (experience with WordPress and content management systems is preferred)

Ability to identify target audience preferences and trends

Excellent communication skills

Time management and multitasking skills

• Great team of smart people, in a friendly and open culture
• No dumb managers, no stupid tools to use, no rigid working hours
• No waste of time in enterprise processes, real responsibilities and autonomy
• Expand your knowledge of various business industries
• Create content that will help our users on a daily basis
• Real responsibilities and challenges in a fast evolving company